Keyword Difficulty Analysis: How to Choose the right SEO keywords

A successful SEO campaign almost always depends on the keywords used. Search strings can boost a website's ranking in search engines because of matching elements. However, the value of individual keywords gradually decreases and keyword-based search engine optimization loses its clout. Blame it on the use of black hats , which, while immediate, have lasting consequences. Because now there are more important things than keywords.

• Keyword layout is more important than repeat use. That means using keywords in title tags and titles is five times more difficult than using them in content.
• Using the same words is more than acceptable. Keywords are disappearing now that Google is so clever at interpreting website information. Even if different keywords are used, as long as they are in the same context, Google could theoretically put them in the same category.
• Interpretation search makes a big difference when searching for users. In the past, Google analyzed word searches. For example, searching "April for Run in Utah" will return anything related to running, shoes, and even events in Utah. But through search translation, Google doesn't just translate individual words, it translates the meaning of the entire search.

With this change, a different approach to keyword research must be used. Keywords are still important, but they have to be perfect to be effective. So, as long as you remember, you should completely forget about each of the following processes. Even if you rank, you're still making a total mistake when doing keyword research. You should use keyword complexity analysis instead of one-click searching for high volume, low competition, good cost keywords or performing effective hidden keyword translation.

What is Keyword Complexity Analysis?

Keyword complexity is defined as the part that helps determine how easy or difficult a webpage is based on specific keywords. So we're not talking about shorts or long tails, we're talking about highs or lows, because now other factors come into play, such as the following.

• Currently the number of pages saved by a specific keyword
• Number of pages that contained keywords in paid search campaigns
• Keyword click size and price for a given month

If you want to go into detail, you need to study the questions you need to compete based on three elements.

1. Your competition or suggested page count for a specific search query
2. Loyalty or website ranking based on the number and quality of revenue links
3. Takes into account how relevant a website's ranking is for a specific search query, e.g. B. Page Rank and Off-Page Warnings.

In the complex analysis, the complexity of the keywords is also evaluated. The easiest way to do this is to search for strong and weak search results based on the most used keywords or keywords. The latter between Utah Run Paint and Nike Run Paint is hard to quantify, especially for casual and less popular blogs. You can't compete with high profile blogs.

The search query "Pebble Time Review" returns the following results:

Those are all 10 great results that are definitely hard to beat with an excellent site.

However, if you use long-tail keywords, the results will likely make it easier for you to stay ahead of forums, independent sites, YouTube videos, Yahoo Answers, and other sites. So you need keywords that give poor search results.

However, since there are no strict rules in the complex analysis, you must use the tools available. Keyword Complexity Devices can come in almost many different shapes and sizes. It's not just a specific type of software, it's a set of processes that you can use to determine the complexity of your keywords.

Conduct problem analysis based on various principles

competition page

Find out who your competitors are for a specific keyword or phrase. Simply enter the desired search term into the search engine and confirm the results. As a blog or company, your competitors are other blogs or companies that offer the same product or service and use the same keywords. The top ten are your strongest competition.

You can further narrow your search by looking at the suggested number of pages that use the same search term in the title. To do this, use one of Google's best search operators "allintitle" which shows sites that have the keyword in the title.

Now that you know your competitors, it's important not to make decisions based on the data you've collected. There are so many species it's hard to say.

Top 10 search results

If you want to find keyword performance metrics, identify the top-ranking websites that match the words you can use. Achieve results effortlessly. Non-private quests are difficult but impossible. You just need to use the right tools to personalize your search and get more useful results. Using Chrome Incognito is a great example. Eliminates YouTube-based results on search data and settings such as ads, news, images and videos.

number of links

High-ranking pages can have significant external links and links to domains based on certain keywords. If you use the same keywords, you will definitely have a hard time ranking. But if you have a quality website with some direct links, the choice is yours. You can purchase multiple link domains on the website using Open Site Explorer or Majestic SEO . However, keep in mind that a website with a small number of high-quality links can have the same credibility as a website with a large number of low-quality links, requiring further analysis.

Offpage Optimization

Optimization reflects how strong it is outside of competitor sites in terms of count, loyalty, and links, including backlinks. Keyword complexity analysis includes page authentication, domain authority, mandatory text keywords, and various unique root domain links.

page optimization

Now that you know who your competitors are, find out how comfortable they are. Think of it as a search engine to easily and efficiently find your keywords and search for different symbols.

• Keywords in the title tag
• title tag length
• Keywords in H1
• Keywords in alt text
• Keywords in domain or URL
• Enter keywords in anchor text or external links
• content quality
• Degree of optimization (over-optimized or not)
• Use dubious SEO techniques
• Website internal link architecture

You can also simplify your review by simply customizing each page to look like nothing, minimal, more, fair, decent, or good and excellent. Regardless of what action you take, this process requires a lot of work. If you want to reduce the time and effort, you need to improve your keyword list as much as possible.

Perform advanced analytics using Google search operators

Google can be your best friend in analyzing complexity, not just knowing your competitors or keywords. However, you need to use three special carriers to update Google.

As mentioned, pass the results of any article you can think of to the search term. allinurl , on the other hand, returns results containing keywords present in the URL, while allintext returns search results containing keywords present in the content.

How do you benefit from this? For example, if you use the keyword "sneakers to run Nike", a keyword complexity analysis is performed in Chrome. Don't forget to search anonymously for organic and non-private results. See overall results and returns from Google's advanced search tools. The data collected from you is the same:

Keyword: Nike running shoes

Allintext Pic Nike Sneakers Hasil results

All-in-url effect in dry Nike shoes

Allintitle sneaker effect

What do these numbers tell you?

• If the total score is equal to or close to 1,000,000, it is most likely on the first page.
• If the all-in-text results are only 50% higher than the overall results, the keyword difficulty is very high.
• If allinurl results and allintitle results are less than 1000 or meet certain criteria, it is most likely on the first page.
  • Over 2000 words in a blog post
  • Precise image optimization
  • Highlights through reading flash
  • Fast download speed
  • Good social activities
  • effective communication
  • Some of the top backlinks DA, PA
  • Run analytics with custom verification complexity

It's great to use the Google search engine to keep up with your competitors while you're researching. However, you can always use tool shortcuts with keyword complexity.

Perform keyword complexity analysis with complex tools

Keyword Detector
This is a free tool that allows you to analyze how difficult it is to rank for certain keywords. Each search term was rated as easy, easy, moderate, challenging, and very challenging.

You must first create an account to use it. Once done, you can start the analysis by typing keywords in the input field, select a country and click enter. Analyze the complexity of the suggested keywords in the last column and get the results in the table. It is highly recommended to use moderate or easy search terms.

However, please note that the search results may differ from country to country. So don't decide them alone. Instead, combine it with other keyword complexity tools.

MOZ is a keyword complex tool.
This tool is more complete and has more useful features, making it an ideal choice. It may not be free, but it's good value for money. You can create up to 20 reports at a time, and the standard subscription is limited to 400 reports per day.

To perform a complexity analysis, simply enter one or more keywords in the input field. Terms can be separated by single hyphens, dashes, or by typing on a new line. Select a search engine (Google, Bing, etc.) and a country, then click Check Complexity. You will then receive a report stating the level and severity of the problem. The result is 1% to 100%, easy 1% and 100% very competitive.

The best thing about this complex analysis tool is that you have the option to run reports in CSV if you want to do the analysis yourself. There's also a "compare" button that you can use to find out which keywords have slightly more complex points but a much larger search volume - which keyword combination is better. Confirm the keywords you want to compare, then click Compare.

Note that search volume data is always Bing, even if you select Google as the search engine. But don't worry, it will not harm the result in any way.

SEMrush
Originally a professional SEO tool for digital marketers, SEMrush recently launched a keyword complexity analysis tool that can validate multiple levels of keywords. It's not free, but you get a 14-day free trial . Find the Keyword Complex Analyst in the Tools section, type in your keywords and find the metrics. You can enter a maximum of 100 search terms per line.

The great feature of this tool is that it is available more than once. That means you'll not only learn about keyword complexity, but also keyword research, competitive analysis, and even backlink skills.

Here are some examples of keyword complexity tools you can use. Of the three options, SEMrush is considered the easiest to use and is highly recommended for affiliate marketers and bloggers.

Keyword complexity analysis can also be performed to optimize application storage. Check the overall score to determine the number of apps targeting a single keyword. Just enter an App Store search query and Apple and Google will show you which apps use specific keywords. Another is flexibility, which gives a good indication of how difficult it is to rank for a particular search term. Flexibility is hard to find manually, so look for a tool you can use.

Once you have a list of keywords, sort and filter them into different categories e.g. B. Short and quick target keywords that need medium-term keywords to nurture and develop, and long-term target keywords with standard measures.

Keyword complexity analysis may seem like a new concept, but it is a new way to rank in search engine results and should therefore be implemented in your SEO campaigns.